Endorsement: Loving Vincent
Why
The Van Gogh Museum’s mission is to inspire as many people as possible by making Vincent van Gogh’s life and work accessible.
Loving Vincent, the world's first painted animated feature film, tells the story of Van Gogh by re-imagining over 120 of Vincent’s paintings into the medium of film. 65K+ frames were painted by 125+ professional oil painters.
Increasing brand awareness around the globe & positioning the Van Gogh Museum as the authority and thought leader when it comes to Vincent van Gogh.
How
Endorsement partnership.
Maximising content marketing.
Omni-channel storytelling.
What
Van Gogh Museum’s ident shown at every screening in 100+ countries worldwide.
Museum’s positions as ‘Official partner’ communicated in all touch points of the film’s global campaign.
Media appearances by museum’s researchers in press conferences, interviews and online.
Highly anticipated & engaging content like trailers, live Q&As, and behind the scenes footage shared exclusively on Van Gogh Museum social media.
Film premiere hosted at the Van Gogh Museum in Amsterdam.
Brand awareness at the Oscars advertising in Hollywood Reporter, Billboard sunset Boulevard, Director, Axel Rüger, attending the event.
Producing and wholesaling Loving Vincent merchandise.
Campaign won a SAN Accent Award nomination.
Total reach 154M, Social views 45.6M, Social engagement 15.5M, Social minutes watched 2.4M.
‘Loving Vincent x Van Gogh Museum’ case movie (US version)
‘Vincent Deserves This’ case movie
“Cas is energetic, personable, and highly effective in his job. It was a fabulous experience working together from the end of production of our film Loving Vincent all the way through to the Dutch Premiere in the Van Gogh Museum and beyond.”
— Hugh Welchman, Director/ producer ‘Loving Vincent’, 2017
‘Loving Vincent’ social content
‘Loving Vincent’ x Van Gogh Museum