“My mission is to get the best out of people & organisations.
Helping management, teams and employees to excel, by combining vision, leadership and managerial skills.
Empowering people by listening. By questioning and challenging. With an open mind set towards different, new perspectives. By communicating directly, transparently and constructively. And, by analysing, creating structure, frameworks, optimising processes and work flows.
My objective is to create a safe learning environment collectively, where teams are moving forward, love working together and celebrate successes on a daily basis.”
Cpunt
Interim strategy & change management [freelance]
Feb 2023 - Feb 2024
Responsibilities
Part of Management Team.
Organisation and leadership development.
Change management and internal communications.
New brand and marketing strategy.
Restructuring its marketing department.
Leading 12FTE.
About
Cpunt is a multifunctional venue in Haarlemmermeer, being the result of merging Hoofddorp’s music venue, theatre, art house cinema, arts center, library executed in 2022/ 2023.
OBA
Interim strategy & change management [freelance]
Nov 2021 - Dec 2022
Responsibilities
Part of Management Team.
Setting new positioning OBA, brand, marketing, digital objectives & strategy
MT member
Leading 12 FTE
Tranforming MarCom department to operate more effciently en effectively (data driven) and being equiped to realise updates strategy and objectives.
About
OBA offers all Amsterdam residents free access to information, knowledge and culture through its library services and its cultural and educational programs.
OBA is a cultural institution with approximately 300 employees. With 28 locations throughout Amsterdam and approximately 3.5 million visitors per year, OBA the most visited cultural institution in Amsterdam.
Museumkaart/ Museumvereniging
Manager Museumkaart ad interim [freelance]
May 2021 - Sep 2021
Responsibilities
Digital transformation.
Online sales strategy during COVID-19.
Stakeholder management.
Developing new propositions on platform Museum.nl.
Leading 12FTE.
About
Industry organization for more than 400 musea in the Netherlands.
ConsumentenClaim/ Consumentenbond Claimservice
Management Consultant [freelance]
Jan 2021 - Nov 2021
Responsibilities
Repostioning.
Rebranding, new digital marketing strategy, new website
Advising DGA & board.
Changing processes & leadership within the organisation towards being more aligned and effective
About
ConsumentenClaim helps people getting compensated by executing mass claims, on a no-cure-no-pay basis.
Noord Nederlands Toneel/ Club Guy & Roni
Management Consultant [freelance]
April 2020 - Dec 2020
Responsibilities
Advising directors board on how to change the organisation towards being more result driven and aligned in order to create a steeper learning curve and more impact.
Nitehotel.org, online streaming platform during COVID-19.
Leading marketing & communications department.
About
Ensemble (included in BIS) produces interdisciplinary, innovative, international and inclusive theater.
Le Guess Who? Festival
Member of the Supervisory Board
2020 - Feb 2022
Responsibility
Supervising and advising the managing board in accordance with the Code Cultural Governance and the Code Cultural Diversity.
About
Multidisciplinary international festival featuring independent, avant garde music from jazz, hiphop, electronic, experimental, noise, indie rock, world music and other genres.
Moco Museum
Business Director
Feb 2019 - Jan 2020
Responsibilities
Achieving all business (growth) objectives.
Strategy.
Reporting to the founders/ owners.
Direct reports: Museum Operations, Finance, Business & Customer Intelligence, HR, Marketing, Communication, Ticketing sales, Museum shop sales, Sponsoring.
Improving team and business operations.
Key results 2019
In top-7 best visited museums in the Netherlands.
Instagram following 205K (CY vs LY +60%).
Many more undisclosed.
About
Presents modern and contemporary art from artist such as Banksy, Warhol, Basquiat, Koons, Kusama, KAWS & Hirst.
Scale-up since 2016
Van Gogh Museum
Marketing Director
2015 - 2019
Responsibilities
Marketing strategy (global, local, digital).
Global Brand, Corporate Communication, Reputation, Campainging, Activation, Intelligence, Trade & Sales.
Direct reports: Marketing Department (12 FTEs).
Digital transformation strategy programme.
Data driven competence optimisation.
Key Results 2015 -2018
NPS 69.
Visitors 2.2M; ‘18 vs ‘15 +25%.
Brand Reputation global museum benchmark #2.
Social Engagement global museum benchmark #1.
Online ticket sales 100%.
New brand strategy implemented.
Data driven competence optimized.
2 SAN Accent Awards.
About
Inspires millions of people worldwide, on- and offline, through research, exhibitions, education, publications, merchandise and licensing.
300 FTE
TivoliVredenburg
Head of Marketing
2010 - 2014
Responsibilities
Marketing, communication, sales & customer service strategy.
Leading Marketing, Communication, Sales & Customer Service departments (30 FTE).
Positioning, branding, creating new visual identity after merger.
Go-to-market and opening campaign.
Corporate communication & PR.
Internal communication.
Selecting and implementing marketing & back office tooling.
Managing sponsor- & partnerships.
Key results 2014 (first operational year)
Visitors 800K (CY vs target +20%).
Brand awareness_NL 76% (CY vs LY +2%).
Absenteeism CY vs LY -60%.
Reorganised teams, more effective staff, better alignment.
New brand strategy, marketing & back office tooling.
Three new sponsors.
About
Presents over 1000 live concerts and events a year.
Five unique concert halls and two restaurants under one roof.
Merger of Tivoli and Vredenburg in 2013, 200 FTE.
Boemklatsch
Founder/
Owner
2004 - 2011
Responsibilities
Performing/ DJing.
Strategy, positioning and branding.
Finance, stakeholder management, planning.
Bookings, PR & promotion.
Sponsorships & partnerships.
Key results
Performed 600+ shows (highlights include Lowlands, Berlin Festival, Sonar Barcelona).
Performing in front of crowds of +10K people.
Programmed, promoted and produced over 100 events.
Several album and EP releases.
Having the time of our lives.
About
Creative collective in the DJ industry.
Released our own music as well as other artists (Gorillaz, DJVT to Aloe Blacc) on ‘Boemklatsch Records’.
Developed and produced concepts for brands like Red Bull, Heineken, Nokia, Nike and Eastpak.
Education
2018
Digital Marketing Strategy & Leadership
Beeckestijn Business School
Postgraduate (RDM registered)
Grade: 8.8
2018
Leadership In-company Program
De Baak
2016
Crisis Communication & Media Training
Brainbox | Van Deurzen
2013
People Management - Leadership
De Baak
2011
Nima B Consumer Marketing
Nederlands Instituut voor Marketing
2010
Presentation Skills and Media Training
Judith Bosch
2005
MSc. Communication Science
Differentiation: Media, Culture and Identity
Radboud Universiteit Nijmegen
Grade: 7.8
1997
Atheneum
Baudartius College