Storytelling: Stolen paintings return
Why
In 2016 two missing Van Gogh paintings were recovered in the district of Naples, Italy.
They had been stolen from the Van Gogh Museum in 2002.
This had a great emotional impact on both the Van Gogh Museum’s staff and fans of his work worldwide.
Their return was a great opportunity to celebrate, engage with our global fanbase and give our Dutch target audience a reason to visit the museum again.
How
A documentary.
A home-coming event.
Storytelling via museum channels & paid media
Content marketing.
Creating PR.
What
Lots of short films covering many aspects of the return: the homecoming, the historical value, the emotional impact of the theft on staff and visitors, the process of restoration, and more.
Opening event featuring Dutch Minister for Education, Culture and Science.
Global media coverage including NY Times, The Guardian and many more.
Van Gogh Returns: ‘Teaser’
Van Gogh Returns: ‘The children are home’
Van Gogh Returns - 'They are really here!'
Van Gogh Returns - ‘Restoring using 3D printing’
‘Van Gogh Returns’ aftermovie
‘Van Gogh Returns’ key visual