Community building: Vincent on Friday
Why
Although international visitor numbers were increasing, the Van Gogh Museum wasn't as popular with young people living in Amsterdam.
How
A monthly event with art, drinks, music, talks & more.
Co-creation.
Storytelling.
What
Every last Friday evening of the month the Van Gogh museum hosted a special evening program co-created with young creative talent from Amsterdam.
A successful campaign targeting young early adopters in Amsterdam.
After first year: awareness +200% and +300% visitors amongst young people living in Amsterdam.
Social content: ‘Vincent on Friday - Barber’
Social content: ‘Vincent on Friday - Whatsapp’
Social content: ‘Vincent x Vincent’
Social content: ‘Vincent x Vincent’
