Partnership: Armin van Buuren & ADE
Why
Five-World-renowned DJ Armin van Buuren, Alda Events and Van Gogh Museum wanted to celebrate Vincent’s inspirational art during Amsterdam Dance Event.
Armin' huge fanbase is an attractive new audience (the so called ‘Challenger’ group) for the Van Gogh Museum.
How
Brand Partnership.
Co-creating a special audio tour by Armin.
Hosting an exclusive live event during ADE.
Live broadcasting though Van Gogh museum’s and Armin’s social media.
Creating PR
What
Attractive new customer proposition: an audio tour by Armin.
Lots of free publicity from media that don’t normally feature the Van Gogh Museum.
Global reach of Armin’s live show broadcast socials: 14M; Media value NL: € 600k
New schools visiting the museum thanks to Armin’s audio tour.
Super happy and proud Van Gogh Museum staff.
ADE interview with Armin about ‘Embrace Vincent’
Introduction of Armin’s custom made audio guide ‘Embrace Vincent’
‘Embrace Vincent’ - case movie
‘Embrace Vincent’ - after movie
‘Embrace Vincent’ - impression
